Google is about to deal a small blow to some of the most annoying ads on mobile: pop-ups and interstitials. Itās not a stretch to argue that readers donāt like these ads. So Google is making a call that websites that use pop-ups and interstitials are worse search results and may rank them lower because of it. There are a “hundreds of signals” that go into Googleās search result rankings, so itās not like every website that uses these ads will feel pressured to remove them overnight. If a site with a pop-up still has the best information, itās...
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