As your business grows, the complexity of providing customer service grows as well. You have more products, which means more potential problems for customers to experience and more information agents have to learn. And with more employees and departments, contacting the right person to answer customer questions as they come is increasingly difficult. Whatever your internal challenges are, they’re not the customer’s concern. You need to manage all the challenges of growth behind the scenes, so your customers still get the quick and seamless experience they demand. To make sure customers get their problems solved in as little handle...
Continue reading8 Questions CX leaders must answer before creating a customer experience map
This planning guide will help you create a CX map that gives your team the insights they need to deliver excellent customer experiences. Today’s customer experience (CX) leaders too often rush into the customer experience map-making process before answering some fundamental questions. The result: massive misperceptions that lead to poor communication and misguided assumptions about your customers’ experiences. We’re not talking about a harmless misunderstanding: an Acquia study reports that 90% of customers say most brands fail to meet their expectations when it comes to delivering good customer experience. Meanwhile, 82% of marketers believe they’re hitting the mark. Anyone who seeks...
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