Author: Dutrudee Chamapinan

When customers speak with companies, they want to do so with the same digital channels they use to communicate with friends and family. And they expect the experience to be effortless. This expectation is just one aspect of the digital disruption that is upending how legacy enterprise companies do business. The stakes for these companies have never been higher, particularly when many emerging players have already mastered the quickly evolving digital landscape. With data from the Zendesk Benchmark, our crowdsourced index of customer service interactions from more than 45,000 companies using Zendesk across the globe, we identified what separates...

Enterprise companies that have already adopted digital technology face a unique set of opportunities and challenges. Often born digital, they tend to be comfortable viewing their support software as a platform that can be extended using apps, APIs, and integrations. Which is an advantage, considering the extremely high ticket volumes they handle, and their customers’ expectations of an effortless support experience. With data from the Zendesk Benchmark, our crowdsourced index of customer service interactions from more than 45,000 companies using Zendesk across the globe, we identified what separates customer experience leaders from the rest to pinpoint recommendations for large...